The Air Force has two rising names in the ranks — and coincidentally, both are named Ciara. What sets them apart isn’t just their careers in uniform, but the way they’ve each turned to social media and subscriber platforms to build personal brands.
Senior Airman Ciarra Capurro: Transformation and Online Attention
Senior Airman Ciarra Capurro’s career began at Travis Air Force Base, California, where she worked in the 660th Aircraft Maintenance Squadron. Like many service members, she embraced the fitness opportunities that come with military life, undergoing a dramatic transformation that left her almost unrecognizable from her early days in uniform.
Capurro documented her progress online, showing how a mix of disciplined workouts and personal dedication led to significant weight loss. She later pursued cosmetic procedures overseas in South Korea, saying that they helped her overcome old insecurities.
The results sparked a wave of attention, with some followers even comparing her appearance to AI-generated images. Her story, from uniform struggles to an international surgical makeover, has resonated with a large audience. Today she has more than 115,000 followers on Instagram and a growing presence on TikTok.
As her following grew, Capurro experimented with subscription-based content platforms. She initially focused on cosplay and lifestyle posts but found that her audience often pushed for more personal material. While she maintains her main social presence on Instagram and TikTok, she also uses subscriber platforms to share additional behind-the-scenes content with paying supporters.
Now stationed overseas in Japan and Korea, Capurro is balancing her social media presence with professional growth. According to her portfolio, she’s studying Aeronautics at Embry-Riddle Aeronautical University and working toward her private pilot’s license. Her recent activity suggests she’s currently with the 59th Medical Wing at Joint Base San Antonio-Lackland.
Staff Sergeant Ciara Cathey: A More Traditional Approach
Staff Sergeant Ciara Cathey, from Navarre, Florida, has taken a different path. Since joining the Air Force in 2021, she’s been stationed in Japan and Hawaii, earning recognition such as being named Airman of the Week at Kadena Air Base.
On social media, Cathey presents a positive and professional image. She includes the Department of Defense disclaimer on her TikTok profile and often shares uplifting messages about her Air Force experience. Her following sits at around 15,000 on Instagram and more than 200,000 on TikTok.
Cathey, like Capurro, also maintains a presence on subscription platforms. Her content is not as bold in preview form, but she offers higher-priced tiers for dedicated followers, including premium memberships that promise access to exclusive posts and early releases. Some memberships are priced as high as $250 per month, raising curiosity about what sets them apart from her basic tiers.
The Platform Question: OnlyFans vs. FanFix
For years, “OnlyFans” has been the shorthand for subscription-based content online, much like how “Kleenex” is used for tissues. But because of its reputation, many service members avoid direct association with the platform.
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Enter FanFix. With a “cleaner” image, FanFix has become a more common option for influencers — including some in uniform — who want to monetize their content while steering clear of the stigma tied to OnlyFans. The difference, however, is often more about branding than the mechanics of how the platforms operate.
Two Names, Two Paths
Both Ciara Capurro and Ciara Cathey are examples of how younger service members are navigating the intersection of military life, social media, and personal branding. One is open about her dramatic transformation and unconventional side hustle, while the other takes a more polished, professional approach.
Different styles, different strategies — but both proving that the modern Air Force isn’t just about aircraft and uniforms. It’s also about how service members present themselves in a digital-first world.
⚠️ Editor’s Note:
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